Search Engine Marketing (SEM) is a form of digital marketing that involves the ways to increase the search engine visibility of a website in the search engine result pages (SERPs) using paid advertising.
There are mainly three types of Search Engine Marketing.
- Pay-Per-Click (PPC)
- Local SEO
- Organic SEO
Search Engine Marketing Platforms
Every search engine has its own ad platform for search engine marketing. Google AdWords is the well-known ad platform from Google. Bing and Yahoo search engines also have its own SEM platforms that you can use.
Social Media Marketing (SMM)
Sometimes SMM (Social Media Marketing) is also considered a part of Search Engine Marketing as many social media platforms like Facebook, Twitter, YouTube, Instagram have search fields. Making sure your content and links are of good quality and placed on these social media sites.
Why SEM is important?
1. SEM is Conversion-Focused
The main goal of marketing campaigns is to make conversions. SEM is an important conversion driver for marketing campaigns of any type. The reason is that paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel.
2. SEM Can Increase Brand Awareness
Search engine marketing is also helping to increase your brand awareness. According to Google, search ads can increase brand awareness by up to 80%. Even if ads don’t receive clicks, brand names are still visible to the visitors in the search engines.
3. SEM is Great For Local Marketing
SEM is the best way for driving website visits and getting more conversion rates on almost any budget. Local marketing helps to connect local businesses with the nearby communities. For example, when people search for local business services like “best SEO service providers near me” or “restaurants near me”.
4. Immediate Results Generation
SEO and other online marketing forms are long-term marketing plans that generate organic results and traffic over a long period of time, whereas SEM generate instant results.
5. Consistent Traffic Source
Every business wants consistent traffic for its search visibility and sales, but it is quite difficult. To overcome these difficulties, search ads is a proven way to generate consistent traffic for specific keywords.
We should be capable of bringing better user experience to your website when you hire them for your SEO. The right SEO company will create trust among your users when they provide better user experience, which will lead to generate more leads/conversions for your business.Our company do all these and help our clients to rank them in first page of Google when users search for business related keywords.