As per Hubspot, as much as 53% of marketer’s population use ‘blogging’ as their TOP content marketing priority. It is common these days to come across case studies about bigger brands that are winning race of SEO because of their team of experts, fine-tune tech, world-class agency and planning, and massive marketing budget. But there are ‘small champions’, working with low-cost SEO strategies and making their successful, progressive winnings. Key to building your own SEO strategy in small budget is not as hard as you might think it is.
Here, check out steps to build your own budget-friendly SEO Strategy: –
Define Your Budget
First things first, it is crucial to have clearly defined budget. Small budget often has its limitations, for example, Time – when your client is working on small marketing budget then it is likely that you would have limited time to do SEO each month. Resources –limited budget means less access to resources like extensive keyword trackers, backlink identifiers, etc. You need to rely on in-house marketers when budget is small.
“Identifying budget and pro-actively planning how you are going to use it will help to clearly define your goals”
Do Gap Analysis
Next, knowing that you have less-budget in hand, means looking for cheap or free alternative of best tools. There is plethora of Keywords Position, Keyword Suggests, etc, tools that are completely free of cost. Moreover, you can always go for other options which include taking subscriptions of packages. It is essential to understand your audience to know if there is knowledge gap that you feel can be filled up or in case there are weaker areas. You can also speak to your clients about limitation of small budgets and benefits of gap analysis.
Boost Your Strengths
Many marketers count on disadvantage of lack of budget, and do not actually take time to boost up their strengths. Identifying, strengthening and formatting of content can be your element of success. Your brand might already have its strength well placed in industry or local area.
“For example, many successful businesses running on small scale have good relationships with their clients and audiences. You can use it as your advantage and give back more to community as well as earn links.”
Key to building small budget but successful SEO strategy is setting up expectations that are achievable and realistic. Many times, clients have lofty visions and expect SEO to make them possible. In such cases, it is essential to create bassline of organic traffic which is presently coming to your website.
“Estimate organic traffic growth then set expectation and discuss action plans to double audience. Redesign structure of website if required. By creating effective content for your website, you can boost traffic to your website.”
Start Small and Promote
It is essential to develop your organic SEO strategy template while you have small budget. Well-planned and developed strategy will help you to focus your efforts on achieving more. You can strategies to focus on product, service, or even your content. It is essential to prioritize pages and goals, for example, you can plan to achieve more from one or two pages then promoting it with local intent then optimizing Google for better results.
Evaluate and Fix
Last but not least, your hard work can finally pay-off faster if you have evaluated and fixed your problems first. When you have small budget, try not to get optimization for website before having it evaluated for technical bugs. Think outside your box and consider to get complete evaluation of your website then get fixes done. Lastly, follow your plan depending on SEO goals.
SEO’ers Tips: Placing features like free download and E-book on your website can help you to boost your traffic.
Ignoring basic practices can cost you more while handling limited-budget. Therefore, it is essential to consider aforementioned tips, furthermore, learn from your competitions and ensure you have proper education about future of SEO in 2020. It is highly recommended to improve your existing content before writing new ones.